How to Use Keywords in Your Website Copy (and the importance) 

The goal of any successful website or blog should be to create awareness of a brand or company. No one will be able to find or experience what you have your business. While you may have other forms of advertising, showing up in web searches is important to your overall brand awareness, so optimizing your […]

Search Engine Optimization Goals for 2020

Search Engine Optimization Goals for 2020 Happy 2020! A new year means new marketing goals for any business that wants to stay afloat, and just as the internet is always changing, internet marketing tactics are always changing as well. The last decade brought major changes to the way marketers used the power of the internet […]

Web Design Best Practices for 2020

Web Design Best Practices for 2020 2020 is officially in full swing, and with a new year comes new resolutions. On top of hitting the gym and eating healthier, there’s one resolution I want us all to agree on – no more bad websites. Seriously – low-quality web pages plague the internet these days. While […]

The Differences Between Brand Experience and User Experience

The Differences Between Brand Experience and User Experience Brand experience and customer experience are two factors of a business with a singular focus: the customer. They work together to engage and draw in an audience, but they have inherently different characteristics and attributes. The brand experience helps cater to the consumer before they even become […]

5 Things You Can Do Right Now to Improve Your Website

5 Things You Can Do Right Now to Improve Your Website Your website is often the first thing a potential client sees when it comes to your business. It’s important to make sure that your first impression is a good one. We’re here to help! Here are 5 easy ways to improve your website right […]

How to Stand Out Online

STAND OUT ONLINE There is a common misconception that if you build a website you are going to get traffic or sales. This is very far from the truth. With the availability of DIY website builders, anyone and their mom can open a business and create a website. This is awesome for the new entrepreneur, […]

The Best Approach to Building a Website

The Best Approach to Building a Website: Hiring a Professional Web Designer or Creating a DIY Website The Best Approach to Building a Website: Hiring a Professional Web Designer or Creating a DIY Website Often time when starting out on your entrepreneurial journey you want to save as much money as possible, so you take […]