Any Format.
Any Purpose.

You think it, we bring it to life.
The goal of any collateral item is to deliver a clear message in a way that appeals to and connects with your target audience. We have a way of doing this with our proven method.

Logo Design

Your logo is the face of your company. We create unique logos based on your brand, message, and differentiators.

Collateral

Does all of your collateral look the same? We can even suggest what type of collateral your business needs in order to sell.

Package & Labels

Product packaging and labels need to tell a story while looking unique on the shelves next to your competitors.

Book Design

You all ready did the hard part, write a book! Let us do the creative part and bring your book to life!

Pitch Decks

Sell and present your idea the right way, with the right message and visuals to attract the right client or investor.

Templates

We can create templates for social media, event flyers, and more easy for you to edit on your own without us.

Elevate Your Brand

Stand out from the crowd and be seen.

Our Promise

No matter what, this is what you deserve.

Direction
Creative Direction
We consult and advise
Communication
Communication
Every step of the way
Files
Print Ready Files
No need to pay extra art fees

The Art Of Presenting Information

More than just “looking pretty”.

Functionality and communication is what we aim for when we design collateral for our clients. They are the expert in their field and it is our job is to take their message and communicate it in a way that everyone can understand.

Make A Bold Statement

Say it loud and proud.

We live in a visual world and everyone is fighting for our attention. How do we win this attention war? By delivering clear, consistent messages.

Want to see more?

Nurture Trust

Consistency across all of your communication channels shows others that you have your stuff together.
Projecting how their experience with you is more than likely going to be.

A Simple Process

Define and Execute
Graphic_Design_Shrink
Stage 1: Strategy
A strategy is developed after a focus session
Graphic_Design_Light
Stage 1: Implementation
Sit back and relax as we bring your vision to life

Ready to Start?

Logo+ Package

$3,500

Focus Session
1 hour session with detailed questions about the brand and direction.
Visual Research
What does your market look like? What is your brand message? Are there things we need to consider? (Our method that has been developed over 9 years)
Custom Logo Development
Concepts are based on market position, brand position, value proposition, and unique identifiers.
3 Original concepts proposed.
3 Rounds of revisions for the chosen concept.
Color versions (full color, gray and black and white versions).
1-Page Guide
Fonts, logo family, and colors

Collateral
Business card design
+2 Collateral or promotional items to be approved
(Magazine Ad, Shirt Design, Letterhead, Flyer, etc.)

Final Files:
Original EPS (vector), JPEG, & PNG
Print ready PDFs (collateral)
PDF Style guide document

+Add Ons

Strategy

Brand Heart
Brand Strategy
Brand Messaging

Print Collateral

Brochure
Flyer
Sales Sheet
Catalog
Product Packaging
Book Design + Formatting

Digital Collateral

Pitch Deck
Power Point Template
Social Media Templates
Social Media Banners
AI created graphics

Content Writing

Content for collateral
Articles
E-Book Creation

Motion

Animated Logo
Motion graphics

The Details

Here are a couple of FAQs we normally get.

What files do I get at the end of the project?

You will get JPEGs, PNGs, and PDFs as well as the original document. We work with Adobe software and depending on the project we use a variety of softwares.

Will I be able to edit my design in the future?

The simple answer: Yes and No. We work with design software so if you have it, then yes, you can open up the file and edit it. If you do not have the software we used to create the design, the alternative would be PDF editor, which has it’s limitations.

How do we get started?

The first step is to request a call so we can make sure that we are a good fit.

Why do I need to pay a depost?

In order for us to start any project, we ask for a 50% deposit. This is non-refundable and we do this in order to make sure that we are getting paid for our time. This also ensures that both parties are invested.

What is branding?

Branding is a process to create a lasting impression on consumers. It makes your organization memorable and encourages them to buy your products and services. It also supports advertising and marketing. Branding can be a source of pride for employees and helps consumers identify your business across various media. Listed below are some of the most important aspects of branding:

Creating a positive association with your brand

Building a positive association with your brand is one of the most crucial parts of building a successful customer relationship. While the process is complex, it is not as difficult as you might think. The goal of brand association building is to connect with the wants and desires of your audience. Your first step is to identify basic human desires. From there, you can build niche associations.

 

The most effective way to create a positive brand association is to demonstrate the unique qualities of your brand to potential customers. This type of association is critical to increasing sales and giving you a competitive edge over your competitors. It helps customers remember important brand characteristics and makes the buying process easier. When a customer feels a personal connection with a brand, they will stay loyal for years to come.

 

Creating a positive brand association requires a commitment from the marketing and communications teams. The company must know who their target audience is, and it is essential to know how to communicate with them. This includes developing an effective marketing strategy and addressing concerns that customers might have. The more the brand is understood by the customer, the more positive the brand association will be.

 

Brand associations are important because they keep your brand alive. It also enables you to engage in brand partnerships and other projects outside of your product category. People often say that they love a certain brand, which strengthens the brand’s association with the product category. The same goes for a brand with a concept that people can relate to.

 

Creating a positive brand association is crucial to building a strong brand equity. A strong brand association encourages consumers to interact with the brand, which drives sales. Positive brand associations also keep the brand in their minds, making it easier for them to purchase your products. If a consumer experiences happiness with your product, they will be more likely to buy the same product again.

Creating a loyal community of consumers

Brand communities are an essential part of building a successful company online. Having a strong brand that resonates with consumers will help create a loyal community that is constantly buying and talking about the brand. These members will act as the company’s unofficial spokespeople and constant buyer group.

 

Brand loyalty is built through trust and is sustainable. However, if a brand drifts from its identity, the connection with consumers will be broken. More than six-seven percent of consumers say they must be able to trust the brand to make a purchase. A good reputation isn’t enough. Four-fifths of millennials (ages 18-34) trust a brand because of a trusted influencer.

 

Brands that create communities build consumer loyalty by addressing specific needs. These needs range from emotional support and encouragement to opportunities to contribute to the greater good. They also help cultivate interests and skills. These factors create an environment that is conducive to a community’s sense of belonging.

 

Brand communities are one of the most powerful forms of brand loyalty. These communities are comprised of people who regularly return to a brand to buy its goods and services. They become part of the brand community and will spread the word about it to their friends and family. Brand communities are also mutually beneficial to the brand and its community.

Setting expectations

Setting expectations is one of the most crucial aspects of marketing your brand. While you don’t want to put your business on hold, it’s also important to give your customers a realistic expectation of what they can expect from your product or service. In other words, be patient and understand that the process will not be perfect. By setting expectations, you’ll be able to weather the inevitable setbacks and storms.

 

Setting expectations is a great way to ensure that you’ll have a positive impact on your client’s or partner’s experience. If you fail to do so, you risk leaving a bad taste in their mouths and a negative review on your products or services. It’s no secret that some prospective clients have criticized brands that didn’t meet expectations. Regardless of whether you’re new to the industry or have worked with a competitive agency for years, it’s critical to set expectations and avoid unpleasant surprises.

 

When creating your brand, you need to balance customer expectations with the image you’re trying to project. Customers expect to be satisfied, and a positive experience will increase their likelihood of spending money. Creating a clear vision and communicating it to your customers will help you achieve this. Creating clear expectations will make the process of resolving customer complaints easier.

 

Many businesses don’t set realistic customer expectations. Instead, they rely on aggressive marketing to attract prospects. While this approach may work in the short term, it can lead to conflict and disappointment in the long run. By setting clear expectations, you’ll build trust with customers and create long-lasting relationships. Some of them may even become advocates.

 

In addition to setting customer expectations, brands need to manage stakeholder expectations. Stakeholders value transparency and consistency, so brand managers need to pay close attention to both. In addition to these, brands should also be authentic. Authenticity is a key value for all stakeholders, and failing to deliver on it can hurt a brand’s performance and reputation.

Creating associations with third parties

Branding is the process of creating associations with third parties about a product or brand. A brand’s associations can reveal information about its competitive advantage and consumer preference. Branding activities should aim to create positive brand associations. The right tools are essential to build such associations. Using a third-party brand audit is an effective way to establish brand associations.

 

Positive brand associations are created by the right combination of attributes and experience. These associations help people connect with the brand, which in turn helps them recall it. This in turn helps the brand to differentiate itself from the competition and build positive customer sentiment. This in turn makes customers want to purchase the brand’s products.

What is graphic design?

If you’re thinking about pursuing a career in graphic design, there are many factors to consider. You should know the salary range and the career outlook. Also, you should learn about the skills needed. The following article will provide you with important information about this career path. It’s not easy to get into the field, so we’ve compiled a few tips to help you get started.

Career outlook

While the demand for graphic designers is slowing, there is still a solid future for the field. Even though on-paper publications have declined, the growing demand for online marketing and publications should keep the industry strong. With the right training and experience, graphic designers can continue to advance their careers. Career growth for graphic designers should be moderate through 2024.

 

Graphic design is a diverse field with many facets, including digital and print. Its varied applications range from corporate branding to public transportation. However, it should be noted that graphic design is not the same as illustrations or art. There are a wide range of examples of artwork and illustration, including comic books, video games, album art, book covers, and t-shirt designs. There are also a variety of career opportunities in this field, including remote work.

 

While the growth rate for graphic design is slower than the average for all occupations, there is still a steady need for graphic designers. The outlook for employment in graphic design is generally good, but this field is competitive and takes time to develop. Consequently, it is important to understand the current market trends before launching a career.

 

Graphic designers are often seen with a pencil or pen in hand. According to the U.S. Bureau of Labor Statistics, the number of jobs for graphic designers is expected to grow only three percent by 2028. This is much slower than the average, which is due to the decline of print advertising. However, those with an updated portfolio may find opportunities with companies seeking to enhance their digital marketing and online presence.

Skills needed

Graphic design is an art that requires creative thinking and the use of technology. Most jobs in this field require the use of Adobe creative software. Therefore, it is important to develop these skills in high school or even middle school. Many graphic design jobs also require experience in using interactive media. This means designing products that engage users by using text, moving images, audio and video.

 

In addition to being technically proficient, graphic designers must have strong creative problem-solving skills. They must also have great attention to detail. The ability to balance artistic appeal with audience appeal is crucial to a successful career in this field. Also, good time management and organization skills are essential. A great design process begins with an idea that a client wants to convey.

 

A good graphic designer must be able to communicate effectively with clients and companies. This means being able to explain your ideas and concepts clearly. The ability to communicate well will help you avoid making costly mistakes or wasting time on an incompatible design. A professional with strong communication skills should be able to work independently and in a team environment.

 

One of the most important skills a graphic designer needs is to understand typography. This includes understanding the different types of fonts and how they affect customers. Typography also includes concepts such as leading and kerning. Knowing how to read a font can help you make the best choice for your project. Typography can enhance your design and convey important feelings. On the other hand, bad type can be distracting and can make a message unintelligible to viewers.

 

A good graphic designer should spend time practicing on the kinds of projects they want to do. Then, they should post their projects in design communities and ask for feedback. Unless they get feedback on their work, it will be difficult to improve their skills. Therefore, it is vital to practice hard and be patient.

 

A career in graphic design is a rewarding one. To be successful, graphic designers must demonstrate a wide range of skills, including the basics of design and collaboration. They must be able to think creatively and communicate their ideas effectively. Moreover, they should be able to work effectively with other professionals.

Salary

The salary of graphic designers varies, but the average salary is around $65,824 per year. The highest paid graphic designers have at least a Bachelor’s degree and are often paid more than entry level designers. To find out how much money graphic designers make, check out job sites such as Behance Jobs and Dribble Jobs. These sites feature graphic design jobs from around the world.

 

According to the United States Bureau of Labor Statistics, graphic designers make more money in some states than in others. The highest paid graphic designers are in New York, followed by Massachusetts. However, the drop from No. 1 to No. 2 is nearly $3,000, so the salary isn’t equal in other states. There are several different factors that go into the graphic design salary, including the current economy, the demand for graphic designers, and the number of people entering the market. Overall, though, graphic designers are earning more than ever, and there are a number of different ways to earn this job.

 

A senior graphic designer makes around PS35,000 per month, and creative directors earn around PS60,000 or more. Freelance graphic designers make around PS200 to PS400 per day, and if you have a proven track record and a strong portfolio, you can charge more. However, this job is not for everyone – it takes time and a lot of dedication to achieve your goals.

 

Before you apply for a new job, take the time to research the salary of graphic designers. There are several websites that provide salary information, including average pay and number of years of experience. You can also check out Glassdoor to find salaries by location and profession. This will help you reach a realistic figure and help you choose the best opportunity for your skills.

 

As the technology industry grows, so will the need for graphic designers. The average salary for a graphic designer is $50,370, but it can rise even higher if you have years of experience. The highest-paid graphic designer makes more than this, while the lowest-paid graphic designer earns just under $29,000 per year.

 

Graphic designers are responsible for creating graphics for promotional and commercial purposes. The profession requires a creative mind, as well as artistic skills. Those who work in this field are also responsible for making websites and apps as smooth as possible. They may also test products to find bugs. They also work with product developers to create essential products for consumers.

 

Graphic designers in this range usually have at least a Master’s degree, and they are expected to receive regular direction from their supervisor. They are expected to work with several design programs.

What is brand development?

Brand development is a series of events that a company undertakes to establish their company’s identity. It begins with research and consistency of presentation. The final step of the process is implementing a strategy and monitoring its success. In many cases, the process involves developing a new brand name or product category.

Brand development is a chain of events

Brand development is a process that involves a series of steps that lead to the creation of a brand. It starts with defining the product and the desired response from the consumer. It then includes researching the target audience and the competition to determine the best ways to stand out from the crowd. The research phase is one of the most important parts of brand development.

 

Successful brand development not only helps marketers reach their target audience, it also helps them establish consumer loyalty. It also leads to increased revenues. Successful brand development allows clients to recognize your brand anytime and anywhere. There are many pros and cons to the process. Here are a few. Creating a brand is not a simple process, however.

It starts with research

Before developing a brand identity, you must know what your target market is looking for. You can use surveys or focus groups to gain insight into what these individuals want. You can also conduct interviews with experts in your industry to gather insights. The results of your research will also inform your messaging and positioning strategy. Ultimately, your brand should convey the personality and values of your company.

 

Research is crucial to a brand’s development. Market research will give you an understanding of what your target market is looking for and why they want it. Based on that knowledge, your marketing team will be able to design effective campaigns and advertisements. For example, a car manufacturer may choose to create a campaign based on what consumers want in a car.

 

Brand development is a continuous process that requires tracking of progress and performance. During this phase, your team will develop a strategy that aligns with the goals of your company. Once they have determined your company’s brand positioning, they’ll begin to develop a logo, color scheme, tagline, and website. They’ll also develop periodic initiatives to reinforce the brand and follow the latest marketing trends. This process will go on for a long time, so it’s important to continually track metrics.

 

The most successful branding strategy will focus on delivering the results that your customers want. The goal is to build a loyal following of brand advocates and increase sales. To do this, you should focus on creating a brand that delivers a consistent experience for your customers and employees. The first step in brand development is researching the perception of your customers and employees. Research will provide you with valuable information that can guide your strategy and help you develop a brand that will be valuable.

It involves consistency of presentation

Consistency in the way that your brand is presented is crucial for building trust and a connection with your audience. A brand that is easy to identify and recognize helps your audience understand the business and the value that it brings. People are naturally drawn to brands they recognize and are familiar with. Consistency can help build trust, and it can also increase total revenue for your business.

 

While consistency in the way that your brand is presented is vital, it is not enough to simply use a company logo or a single color. The tone and language of a presentation are also important. A company with inconsistent tone and language may create conflicting messages for consumers and create a sense of disassociation.

It boosts conversions

Brand development helps a business increase conversions by providing consumers with the information they are seeking. If consumers aren’t familiar with your brand, they aren’t likely to click on your paid search ads or buy from you. This means that your marketing efforts should focus on building brand awareness and gaining the trust of your target audience.

It drives sales

Successful brand development impacts revenue growth, sales velocity, and business valuation. Increased revenue makes a company more profitable and holds its value even after a business is sold or exited. It also helps improve customer perception of the brand. Brands help generate recurring revenue because consumers value trusted brands. Branding is an important part of the sales process.

What is corporate identity?

Corporate identity is a powerful tool to transform your company visually and provide value to your customers. It can make your business stand out among the competition. There are many different types of corporate identities. Here are some of the main types. These include: Shapes, Fonts, and Images. All of these are integral to your brand.

Colors

When designing a corporate identity, it is important to keep the colors in your identity simple and unified. Using too many colors will only make your brand look cluttered and confusing. Additionally, too many colors evoke a variety of emotions that can decrease the credibility of your brand communication. Aiming for no more than five colors is the best way to create an effective brand.

 

Colors influence purchasing intent. According to studies, certain colors represent specific traits or personality traits. In designing your logo, you should use colors that support the personality of your brand. These colors will appear on your website, business cards, stationery, social media accounts, and print advertisements. They will also be used on product labels.

 

Colors can be used to enhance brand recognition and evoke the desired reaction. Research shows that colors can influence between 60 and 80% of a customer’s buying decisions. So, choosing the right colors can create stronger brand associations and increase total sales.

Shapes

The shape of your logo can convey a multitude of messages. For instance, a company that focuses on providing service to its customers may choose a circle for their logo because circles symbolize warmth and comfort. Companies that focus on producing goods may opt for a square shape to convey the feeling of unity.

 

Spirals are also an appealing option for logos. Spirals resemble natural shapes and are free-form and can convey a feeling of movement. Spirals are often used in the food and health industries as they convey an organic feel. Spirals can also represent growth and creativity.

 

While many businesses choose a circle or a square, many others choose a triangle. A triangle evokes a feeling of speed and energy, but it doesn’t connote security. While triangles can be challenging to work with, they are also an effective choice for brands that want to convey a sense of innovation. In addition, triangles are often paired with complementary colours. For example, the triangle shape complements squares and circles, while red and spiritual blue colours pair well with each other. Triangles are also useful in communicating multiple ideas at once.

Fonts

The fonts you choose for your business’s corporate identity are important to convey the image you want to create. You can choose from a variety of styles and designs, each with their own messages and personality. Some fonts are more traditional, such as serifs, while others have a more contemporary feel.

 

One of the most important decisions to make is what type of tone your company wants to convey. Consider your audience, and brainstorm words that describe your brand’s personality. For example, if you are an authoritative business, you may want to use a serif typeface; if your brand is more playful and educational, you may want to select a script font.

 

Another option to consider for a logo is a sans serif font. These types of fonts are easy to read and come in a variety of styles and weights. For example, Saros is a popular choice for body text and small print. It is also known for being highly legible and has a playful feel.

Smells

The scents of corporate identity have long been a source of fascination for consumers. From the smell of sunscreen to the smell of a fire in winter, people are drawn to certain brands by their aroma. The power of scent to inspire emotion and memory has been recognized by numerous studies. Some companies have gone so far as to incorporate their signature fragrance into every store. In addition, ambient scents influence the amount of time consumers spend in stores, spending and purchase decisions.

 

Scent branding is a growing trend in the corporate world. Many big brands are using signature scents to create a stronger connection between consumers and the brand. Companies like Marriott’s St. Regis hotel line have a signature fragrance, inspired by high-profile American socialite Caroline Astor. The fragrance mimics the scent of a ballroom and contains notes of her favorite flower, the American Beauty rose.

 

Smells are a powerful marketing tool, but it is important to find a scent that is appropriate for the target audience. For example, a travel section of a bookshop might smell like sun lotion, while a business section might have a fresh scent. In an age when nostalgia is becoming an integral part of life, scents can be a powerful way to connect with consumers on many levels. Smells are an unfettered connection to the brain, and the right combination of ingredients can lead to a positive chain of emotions.

Tone of voice

Identifying your brand’s tone of voice is critical to developing your brand strategy. Your company’s tone of voice should be consistent and distinctive, regardless of the type of content you produce. Using a style guide can help you determine your brand voice. Creating a style guide will help you identify the voice of your brand, and will allow your business to establish a consistent brand identity.

 

Choosing the right words is crucial to creating an authentic tone of voice. While many people may not realize it, carefully chosen words can persuade an audience and influence their behavior. Consider politicians: they often speak in short sentences, projecting honesty, and portraying self-evident truths. Financial service companies, on the other hand, have been accused of using jargon-heavy language. The perfect tone of voice, therefore, should be so seamless that it disappears into the background without drawing attention.

 

Tone of voice is a crucial element of branding, as it helps to differentiate a brand from its competitors and communicate the values of the brand. Some brands adopt a humorous tone of voice, as in the case of Old Spice, while others take a more serious approach.

Value proposition

The value proposition is the essence of the brand’s positioning. It should be specific to the target audience. It should address the needs and concerns of the targeted customers and be backed by hard numbers. It should also address the challenges that the target audience might be facing. Value propositions should be based on the audience’s feedback and demographic data.

 

Value propositions are constantly changing and can evolve to address the needs of the market. Many companies have gone through many versions of their core value proposition. A brand should carefully survey the market and evaluate its positioning. A value proposition can be direct, aspirational, or feature-oriented. In any case, it must clearly define what it offers.

 

The value proposition is a compelling statement that explains why someone should do business with a company. It should convince a potential customer why they should choose your product or service over your competitors. It should also highlight your competitive advantage.