Social Media Trends in 2020
Social Media Trends in 2020 A New Decade of Social Media Trends 2019 has come and gone, and we are ready to welcome in the new decade! Social media trends are sure to change over the years–but what can we expect from 2020? Here’s a quick list of the trends we are excited to watch […]
Factors of a Strong Brand Identity
Factors of a Strong Brand Identity The most successful brands are companies that have curated unique and memorable identities for themselves. Having a strong brand identity means carefully and intentionally creating an instantly recognizable personality that differentiates you from other businesses in your industry. It sets the tone of your brand and can be used […]
Color Psychology in Marketing
Color Psychology in Marketing Color psychology is the study of how color influences our behavior and decision-making. In marketing, color can be used to impact the way customers perceive and experience your brand. Different colors have characteristics that can spark certain emotions and feelings, and even drive a customer’s purchasing decisions. Colors bring attention to […]
The Differences Between Brand Experience and User Experience
The Differences Between Brand Experience and User Experience Brand experience and customer experience are two factors of a business with a singular focus: the customer. They work together to engage and draw in an audience, but they have inherently different characteristics and attributes. The brand experience helps cater to the consumer before they even become […]
