What is Digital Marketing and What are Its Benefits?
What is Digital Marketing and What are Its Benefits? Digital marketing is any form of advertising or marketing that occurs online. The world wide web is a great way (and some may say the only way) to advertise your business in 2020. Newspaper ads and radio spots may still work for businesses focusing on hyperlocal […]
How to Create a Brand Strategy
How to Create a Brand Strategy You may have set colors, a gorgeous logo, and clever phrases that you use as taglines for your business–but branding does not stop with design. Successfully branding your business includes molding your messaging with the problems you plan to solve for your customer base. Simply put, the branding of […]
Facebook Ads for Small Businesses
Facebook Ads for Small Businesses Facebook is a great marketing tool, but is it relevant to your business? The answer is yes–when used correctly! The Facebook algorithm has made it difficult to reach customers organically. This discourages business owners from using Facebook because it can feel like a waste of time. Facebook marketing is anything […]
How to Create a Powerful Brand Identity (A Step-by-Step Guide)
How to Create a Powerful Brand Identity (A Step-by-Step Guide) When you think of your brand identity, you probably visualize your logo, what your website looks like, or even your mission statement and what you stand for. In reality, these are all small components that make up what your brand identity actually is – the […]
