Branding in Graphic Design
Branding in Graphic Design Branding is a creative process whereby a logo or brand identity is created for a specific product or service. It involves careful thought and planning. The first step in branding is to identify your target audience. Understanding their demographics and preferences will help you determine how to convey your identity and […]
Creating and Maintaining Your Brand
CREATING AND MAINTAINING YOUR BRAND Your business’s brand is what makes you unique. With so many products and businesses out in the world, you need to set yourself apart and stand out from the crowd by utilizing your brand. Many business owners fail to adequately brand their business which leads to an inconsistent online presence. […]
Factors of a Strong Brand Identity
Factors of a Strong Brand Identity The most successful brands are companies that have curated unique and memorable identities for themselves. Having a strong brand identity means carefully and intentionally creating an instantly recognizable personality that differentiates you from other businesses in your industry. It sets the tone of your brand and can be used […]
Color Psychology in Marketing
Color Psychology in Marketing Color psychology is the study of how color influences our behavior and decision-making. In marketing, color can be used to impact the way customers perceive and experience your brand. Different colors have characteristics that can spark certain emotions and feelings, and even drive a customer’s purchasing decisions. Colors bring attention to […]
The Differences Between Brand Experience and User Experience
The Differences Between Brand Experience and User Experience Brand experience and customer experience are two factors of a business with a singular focus: the customer. They work together to engage and draw in an audience, but they have inherently different characteristics and attributes. The brand experience helps cater to the consumer before they even become […]
How to Create a Brand Strategy
How to Create a Brand Strategy You may have set colors, a gorgeous logo, and clever phrases that you use as taglines for your business–but branding does not stop with design. Successfully branding your business includes molding your messaging with the problems you plan to solve for your customer base. Simply put, the branding of […]
How to Create a Powerful Brand Identity (A Step-by-Step Guide)
How to Create a Powerful Brand Identity (A Step-by-Step Guide) When you think of your brand identity, you probably visualize your logo, what your website looks like, or even your mission statement and what you stand for. In reality, these are all small components that make up what your brand identity actually is – the […]
Mini Brand Assessment: Is your Brand on Point?
Mini Brand Assessment: Is your Brand on Point? Your brand plays a larger role than you might think when it comes to your organization’s overall appearance and presentation. Your brand is a part of your entire communication strategy. Because of this, you want to make sure your brand is on point! There are several questions […]
5 things you can do right now to improve your brand
5 Things You Can Do Right Now to Improve Your Brand Check your logo on all platformsDoes your logo look different on each platform? Do you have a branding guideline or logo family to help you remember what logo to use when? Creating this guide will help with consistency as well as knowing when to […]
THE ROLE OF HUMOR IN BRANDING
There are a lot of things to think about when it comes to your brand identity. Businesses have to decide if their content should be professional or relaxed, academic or casual, use formal language or internet slang, etc. One tool that your brand might also benefit from is humor. Humor is a bit tricky to […]
