THE ROLE OF HUMOR IN BRANDING
There are a lot of things to think about when it comes to your brand identity. Businesses have to decide if their content should be professional or relaxed, academic or casual, use formal language or internet slang, etc. One tool that your brand might also benefit from is humor. Humor is a bit tricky to […]
FONTS AND WHAT THEY SAY ABOUT YOUR BUSINESS
FONTS AND WHAT THEY SAY ABOUT YOUR BUSINESS When you think of the logo for just about any business, you probably see it as just that – a collection of letters, colors, artwork, and shapes in a cohesive design. What you probably don’t know, though, is that there is an entire psychology and thought process […]
THE POWER OF EMPATHY IN BUSINESS AND SALES
THE POWER OF EMPATHY IN BUSINESS AND SALES The connections you make with your customers are key to building and sustaining an effective company. Your customers need to trust not only in the product but also in the company itself; brands that inspire trust tend to generate greater customer satisfaction, resulting in higher sales and […]
BUILDING GOOD AGENCY CLIENT RELATIONS
BUILDING GOOD AGENCY CLIENT RELATIONS The relationships you build with your clients lay the groundwork for your business. Strong relationships in which both parties benefit can have lasting implications for your sales, your brand, and the future of your company. You already know this, and you probably know that great agency-client relationships also make work […]
